📬VB Deliverability Management:🎯Inbox Placement & Sales Engagement
Email is the #1 channel for businesses-to-business (b2b) sales. Imagine even 1 extra email per day reaching your target audience’s inbox. How much would that get you? My work generates profit by increasing online domain & IP reputation, Email engagement, and productivity. Book a 30-minute meeting and tell me about your business needs. Imagine what we could accomplish together.
ABOUT DELIVERABILITY MANAGEMENT.
Deliverability management is the art of ensuring emails land in the inbox. I boost, monitor, and protect your email outreach. More messages reaching inboxes means more ROI.
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WHY HIRE ME?
⚜️Essential
Deliverability managers help senders maintain a reliable and effective email and data infrastructure.
💸Cost Neutral
I generate revenue by landing emails into inboxes and improving opens, replies, and link clicks.
🎓History of Excellence
I have helped thousands of business owners in SMB & Mid-Market spaces navigate their online presence since 2011.
🎨Tailored Experience
Your go-to-market strategy is unique. I will configure the ideal environment for your email volume, scale, and interval.
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DNS Setup & Maintenance: Help in choosing a reliable DNS provider, ensuring that your DNS records are always available and up to date.
Configure DNS records as needed; commonly MX, SPF, DMARC, DKIM which are optimal for Email Delivery.
Migrate DNS records to new service providers.
A common migration is setting up a service like Cloudflare.
DMARC delivery reports provide insights valuable insights from recipients that let us know who and how we are being rejected or passed; helping us optimize things like authentication strictness, daily email volume, interval limits, and other settings that may need to be adjusted for your email automation programs to keep running smoothly. We track and action on these DMARC insights for our clients; enhancing their marketing strategies.
Monitoring: We watch your DNS and use backup DNS servers to mitigate downtime. Website monitoring is available as well.
We actively watch and record details about client email traffic, alerting and taking action when we catch unusual or spammy activity. We also live monitor world-wide blacklists for IP and Domain flagging.
Deliverability Management: The pursuit of optimizing & maintaining email authentication, strategy, content, and campaign execution.
Email Warming: The process of strategically adjusting the volume and frequency of email campaigns for the purpose of establishing a positive sender reputation for newly established domains or email addresses. Performing a proper Warming is critical for good inbox placement, and avoiding being suspended by your email provider or added to a global block list.
This involves sending a small number of emails initially and gradually increasing the volume and frequency over a period of time while monitoring email metrics such as open rates, click-through rates, and spam complaints to ensure the sending reputation is not negatively impacted.
Email Template Cleanup: Optimize verbiage to avoid spammy keywords that may trigger spam traps.
Blacklist Removal: Programs like Mimecast, Proofpoint, and Cloudflare are becoming more and more essential for online businesses to survive. These services run with very little need for day to day maintenance, but the initial setup, implementation, and implementation can be confusing.
My job is to make more emails land in your contacts’ & leads’ inboxes instead of being rejected or landing in spam folders. I fine-tune how emails are sent, and ensure they are trustworthy by optimizing your outreach to align with industry best practices.
Service Menu
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👁️
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Setup & Maintain
🔐Authentication
✅ Set up and optimize the right DNS records for your Email Ecosystem.
✅Ad-hoc DNS edits.
📑DNS management
✅ Add/Edit Records
✅ Clean & Optimize
✅ Host Migration
✅ DNS Security (DNSSEC)
📧Email
✅ Platform Setup
✅ Content Migration
✅ Backup & Restore
✅ Outlook troubleshooting
✅ Rejection/Bounce Analysis
🌡️Domain/IP Warming
✅ Establish a positive sending reputation and increase the chances of inbox placement. (1-3 months)
✅ Custom 5-15 week email schedule that establishes a positive sender score required for high daily volume email usage.
🕵️DMARC Scaling
✅ Regular review of DMARC aggregated reports to ensure optimal delivery state.
✅ Scale up to “100% Reject” protection. (within 1-3 months)
Monitor & Report
🔐Uptime Monitoring
✅ Live DNS outage alerting, with backup recovery. I keep your DNS backed up & ready to go live during emergencies.
🤝ISP Relations
✅ I help maintain reputations by adhering to strict sending methodology and spam guidelines.
🧹Block Removal
✅Monitor worldwide blacklists and remove your IP and Domains from blacklists when alerted.
📥Seed List Tests
✅ Conduct placement tests to specialized inboxes with top email and security providers to identify deliverability issues before they harm client campaigns.
🚦Alignment
✅ SPF/DKIM/DMARC Monitoring
✅ Spoofing & Phishing Analysis
Email & Deliver
🧼Template Cleanup
✅ Custom Template Design
✅ Identify Spamminess
✅ Template Code cleanup
✅ Content Writing
✅ Draft Persuasive CTAs
✅ Hyperlink Testing
🔍List Hygiene
✅ Enrich existing client data.
✅ Identify Spam Traps
✅ Graymail & Sunset Flow
✅ Re-engagement Strategies
📢Flow & Automation
✅ Drip Campaign Building
✅ Sales Flow Creation
✅ CRM & Platform API Integrations
📢Bounce & Quarantine
✅ Non-Delivery (NDR) Reporting
✅ SMTP Analysis
✅ Identify & Filter false Open & Click.
Imagine having an ally on call whenever you need. They always point you in the right direction and work fair and flat rates.
Let’s increase your audience.
One cannot simply purchase a new service and expect to send 100-1000 or more emails per day. If you’ve recently purchased a domain name or set up a new email address, a warming period is critical to prove to the internet that you’re legitimate.
Reputation warming is a 5-15 week process of meticulously monitoring and adjusting an organization’s mail-flow behavior in order to establish a reputation for the volume and interval at which the user will be sending emails.
Without doing this, your domain could be flagged as spam by recipients, suspended by your email provider, or globally blacklisted.
Email Deliverability
What is DNS in plain English?
DNS stands for “Domain Name System”. These databases act as the “Brains” of domain names.
DNS hosts include Domain Name Registrars (e.g. GoDaddy), Hosting Provider (e.g. AWS), or Security Service (e.g. Cloudflare, Mimecast, Proofpoint). DNS can be hosted on private servers.
Why is DNS Management Important?
DNS (Domain Name System) is the foundation of the internet and is responsible for translating domain names into IP addresses. Proper DNS configuration is critical for not only ensuring email delivery, but the uptime of an organization’s online infrastructure.
Technical issues aside, improper authentication and Email practices can lead to temporary or permanent blacklisting, fines, and possible legal repercussions.
Email Authentication🛂📥
What is authentication?
Authentication as a digital ID card for emails; confirming messages are from the authentic sender. It helps emails reach more inboxes and builds confidence with ISPs and recipients.
Authentication helps people trust the emails they receive and makes everyone’s day-to-day experience safer by reducing the chances of phishing, fraud, and spam.
Using the right email authentication practices improves trust and security, which leads to better overall recipient engagement.
Improving Trust
Sender’s Identity: When someone sends you an email, their email service uses authentication techniques to verify that they are who they say they are.
Protection from Spoofing: It helps prevent scammers and spammers from pretending to be someone they’re not. Email authentication helps spot the imposters.
Message Integrity: Email authentication verifies that a middleman hasn’t changed the content of an email during its journey to the inbox.
Email Compliance
I consult on proper adherence to Email regulations and help my clients follow practices that avoid massive fines or worse. I am not a legal expert and do not provide legal counsel.
🇺🇸 Can-Spam Compliance
🍁 Canada’s Anti-Spam Legislation
🇪🇺 General Data Protection Regulation (GDPR)